Aurora Market Research website now live
I’m happy to announce that the Aurora Market Research website is now online.
Aurora specialise in a quantitative research services for marketing and market research professionals. I’ve worked closely with Aurora to tailor their site to their exact requirements.
The site is in it’s first stage of launch and there will be various additions to come.
Many thanks to Tom Lobban, a Associate Director at Aurora who has been managing the sites development with me - it has been a pleasure working on this site with you.
I will continue to monitor Auroras web presence via Google Analytics and we will take steps in the future to evolve the website.
5 Ground rules for designing successful websites.
I see a lot of websites that clearly haven’t had any thought given to them. There are a lot of sites out there that aren’t built with the potential visitor in mind.
Here are some of the ground rules I believe should be considered to make a functioning, successful website:
- Firstly you need to forget that you own your company for a second and think like a customer visiting your site for the first time, what do you need to see to feel interested and want to pick up the phone?
- Content is very important, more so the right amount of it. Don’t give your visitors a bulk of text to read through, they need clean concise information that will encourage them to pick the phone up and call you.
- Rich content such as video or flash can help to let the user sit back and let the site feed him/her the information. This is great because most visitors are lazy and skim-read text at most. This way, you can get the right information to the visitor in a palatable way
- Social media embeds are helpful to give the impression that your company is alive and trading. With the new Facebook feed it’s a great way to keep the news on your site ticking over. But be warned, the if the feed isn’t maintained and updated, it will give the opposite impression that your site isn’t active.
- If you are going to use imagery, don’t use stock imagery. People can tell when they see the cheesy posed shots found on various stock websites. Infact your priority should be to show your visitors who they would be dealing with - it’s always good to put a face to a name, it shows you’re not afraid to be heard, especially as anybody can mascaraed a website as a huge organization when it may just be 5 people in an office.
Like I say, from the get go you need to compile a list of FAQ’s that you think a visitor would need to see in order for them to turn into a customer.
If you would like me to look at your site and how it is performing, why not get in touch?
Find me at www.digibloc.com